Whites Communication International Public Relations

Ridge works closely with Whites Communication International Public Relations – one of Kyiv’s leading western-style communications agencies.

Founded in 1994, Whites Communication was and has been at or close to the top of the PR league since its inception. Its current clients include: People First Foundation, the InterContinental Hotel, Honda Ukraine, Seven Hills Property development, Alternativa, Coty Cosmetics and many more. The company has worked for many of the big international names in Ukraine including Procter & Gamble, Shell Exploration, BYuT, Boeing, Cargill, CFMI, The European Union, Jaguar Cars, Glaxo SmithKline, Motorola, Nestle and the like. Its forte is communications strategy and strategic planning, and it is this expertise that has enabled it to achieve extraordinary results. For example, in the 10 months that Whites has worked for Honda Motors, it has quadrupled Honda’s media coverage and measurably focused and increased both media and public awareness and understanding of the brand. Similarly, it was so successful in the launch of Pampers for Procter and Gamble that the Ukrainian word for diaper is now a ‘Pamper.’

Ukraine Team Leader – Martin Nunn

Martin Nunn is one of Ukraine’s top communications strategists with over 35 years in the communications industry, of which 26 have been spent in Eastern Europe. In many ways Martin is unique in that he fully understands both the Ukrainian and western mentalities and is therefore able to bridge the divide with practical and realistic solutions. He was the founder of the Ukraine Public Relations Association and one of the team leaders on the introduction of CIPR training courses in the country. Whites Communication has a core of 15 professionals that include specialists in strategic communications, government relations, e-publishing and graphic design.