Bloc of Yulia Tymoshenko (BYuT)
Challenge:
Raise the profile in the western media of the party and leader, Yulia Tymoshenko, following her dismissal by the president in 2005
Consequence:
- Message counselling
- Creation of English-language newsletter
- Revamped website with 10.2 million hits in 3 months
- Massive broadcast and print coverage that helped steer the party to electoral success in the 2006 & 2007 parliamentary elections, and saw Ms Tymoshenko reclaim the premiership in 2007
- BYuT is Ukraine’s most popular party with voters abroad
Positive coverage gained in a broad range of the media:
